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Dinosaur Financial Group


Embracing its distinctive personality and company culture, a website — and brand — comes to life to support diverse global business lines.

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Dinosaur Financial Group


Embracing its distinctive personality and company culture, a website — and brand — comes to life to support diverse global business lines.

challenge

A changing entrepreneurial business with a compelling story needed a fresh look at its web presence. 

Opportunity

Embrace personality and a distinctive culture — capture the spirit and driving ethos of your brand. 

exponent

A unique website clearly expressed the brand personality, defined the firm’s identity, capabilities and culture, and energized clients, prospects and employees. 

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The Challenge


The Challenge


The Challenge

Continually realizing new business opportunities, Dinosaur Financial Group grew quickly and organically as its diverse capabilities and lines of business developed and it added locations around the globe. With its word-of-mouth, relationship-driven business model and evolving offering, the firm had neglected its web presence.

Having completed a strategic positioning and messaging engagement with Carpenter Group, Dinosaur wanted to launch its new messaging in a website that would serve three distinct lines of business — investment banking, institutional brokerage and wealth management — in locations across the globe.

The Opportunity


The Opportunity


The Opportunity

Our brand messaging work with Dinosaur focused on the firm’s can-do, entrepreneurial culture, its engaging personality and its history. We were inspired by these elements, the firm’s nontraditional name — and the dozens of dinosaur figures spread throughout their offices.

We used a direct and simple approach to copy, capturing the essence of each business line. Infographics were developed to map and highlight Dinosaur's global deals and footprint. The site was organized to showcase the lines of business, and developed with a content management system to ensure content is always current. Lead generation and relationship development were facilitated by providing a point of contact for every conversation.

A photographer was brought in to shoot not only employee portraits in the Dinosaur offices, but the collection of dinosaurs as well. These images were blended with bright colors and playful graphics to create a modern, clean, accessible, yet personality-laden web design.

The Exponent


The Exponent


The Exponent

The site’s launch not only served its purpose of uniting Dinosaur’s diverse businesses, but also rallied its employees together to celebrate the uniqueness of the firm. Coded to be easy to update, Dinosaur is also now able to have its website keep pace with its changing businesses, expanding global deals, and growing team.

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