The only digital marketing strategies that matter are those that generate measurable outcomes.
Your online efforts are at the front line of your brand building, product marketing, prospecting and client-retention initiatives. They typically require an optimized, well-designed website, but also may include an integrated mix of social media, email, digital advertising, blogs, online video and other media. Whatever your online mix, you should be able to measure the effectiveness of your content and your progress toward marketing goals. Since digital touchpoints afford you the ability to track, assess and capture data on engagement, strategies can be measured, adjusted and fine-tuned to maximize their effectiveness.