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Dsgnfix


A design-focused iOS app quickly connected with followers, renowned curators and local organizations.

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Dsgnfix


A design-focused iOS app quickly connected with followers, renowned curators and local organizations.

challenge

How do you cut through the clutter to gain design-focused inspiration?

opportunity

To give the design community the content and experiences they crave through a free mobile app that let’s them discover and share new and inspiring destinations.

exponent

Immediate traction with NYC-based users; onboarding of 21 renowned curators and successful partnerships with Open House New York (OHNY) and NYC & Company. 

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The Challenge


The Challenge


The Challenge

For those who love design, existing search apps are either too broad, lifestyle-focused (restaurants, bars, beauty), or travel-specific. No one is speaking the language of design: Sifting though user-generated content and anonymous editorial is nearly impossible and expert curating is missing. 

The community of curious design enthusiasts seeks interesting, thought-provoking experiences wherever they are. They want recommendations and ideas from design lovers as well as respected creative professionals—all at their fingertips.

The Opportunity


The Opportunity


THE OPPORTUNITY

Carpenter Group incubated the idea to connect lovers of art, architecture and design expressions. We applied our diverse resources to bring the vision of Dee Dunn, Polly Carpenter, Chuck Routhier and Jennifer Routhier to life in dsgnfix.

The free iOS app is populated by user-generated content as well as posts authored by curators who are renowned professionals (including Steff Geissbuhler and Paul Miller, aka DJ Spooky).

Whether traveling someplace new or staying close to home, dsgnfix is for people who navigate the world through a creative lens. 

 

The Exponent


The Exponent


The Exponent

The iOS beta app attracts big players in NYC’s rich design community.

Dsgnfix creators, including our own Polly Carpenter, teamed up with more than 20 well-known and respected industry voices to deliver credibility and inspiration. They recruited curators, comprising of award-winning architects, designers, musicians and emerging artists to inspire and guide users. The team has also partnered with great organizations such as Open House New York (OHNY) and NYC & Company to build an impassioned design community.


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