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Finos


Designing a brand identity that illustrates trust for both the fintech and financial services sectors for a company that plans to disrupt both.

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Finos


Designing a brand identity that illustrates trust for both the fintech and financial services sectors for a company that plans to disrupt both.

Challenge

To visualize a brand’s new name and how to structure the change, positioning their brand as a stronghold in the expanding Fintech marketplace.

Opportunity

Craft a visual identity that stands out in a field of uniformity, illustrate the power of collaboration, and portray the client as a foundational leader in their sector.

Exponent

We created a brand system implemented across communications, website design, and templated marketing collateral for a nonprofit organization to attract an audience of open-source developers and asset managers.

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The Challenge


The Challenge


The Challenge

Born from the Symphony platform, the FINOS Fintech Open Source Foundation is an independent nonprofit organization promoting open innovation in the financial services industry. When FINOS moved away from their original name, Symphony Software Foundation, they wanted a new brand that could speak to everyone, from back-end open-source developers to the CIO of a major investment bank, such as JP Morgan or Bank of New York Mellon. 

The Opportunity


The Opportunity


The Opportunity

Given the wide swath of target markets and a lack of awareness that comes with the introduction of a new name, there was the opportunity to develop a new brand identity on an open canvas.

The Exponent


The Exponent


The Exponent

Honing in on their foundational principles, we understood what FINOS stands for and used their fundamental tenets as a guide to refresh their brand identity. The goal was to create transparency and establish trustworthiness, while incorporating characteristics of their origin as a tech-savvy Silicon Valley startup.  


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