Our Purpose
Carpenter Group: a creative agency with a consultative approach to strategy and marketing.
Our Purpose
Carpenter Group: a creative agency with a consultative approach to strategy and marketing.
Strategic Advantages
Strategic Advantages
We deliver strategic advantages to leading global firms in the financial, professional services and technology industries.
At Carpenter Group, we’re known for our depth of expertise as strategic and creative marketers. With a team that brings long-term agency experience together with first-hand client-side experience, we understand the nuances and complexities of the industries we serve.
We understand that successful marketing initiatives are integrated, holistic experiences. Our broad cross-discipline experience enables us to craft brand messaging and carry it through to whichever channels are appropriate — editorial content, design, advertising, digital marketing, social media, event marketing and more.
We are committed to a client-centric approach, and work in our relationships as trusted consultants, marketing partners, thinkers and implementers. We ground our recommendations in sound thinking and pursue quantifiable results.
Ready to get started? Contact Carpenter Group today.
The Exponent
The Exponent
The Exponent
Our purpose is to create the exponent — a measurable difference in outcomes for our clients. We consider no challenge too big. Find out how Carpenter Group can help you with:
Advertising
We create award-winning concepts and creative that stand out. We partner with our expert media buyers to maximize strategic placements. >>
Branding
Through strategic blending of verbal and visual elements, we build and transform brands to differentiate businesses and communicate their value. >>
Content
Across in-depth industry topics and communications touchpoints, we provide editorial strategy, content development and implementation. >>
Digital
We create digital marketing campaigns that link together social media, content marketing and websites to drive measurable results. >>
Contact us.
We’re interested in learning about your advertising, digital marketing, content marketing and branding needs. Contact Carpenter Group today.
About us
About us
Our History
Carpenter Group has been at the epicenter of the financial services industry through dynamic periods of change. We’ve supported our clients through economic volatility, competitive shifts, and the proliferation of new products and media channels in the more than 35 years we’ve been in business.
Following long-term success with B2B and B2C financial services companies, we expanded our reach into the technology, data and professional services industries.
Our clients have relied on us for sound, relevant solutions for their evolving creative and strategic marketing challenges. Clients come to Carpenter Group to:
- Build memorable brands
- Develop high-impact advertising
- Create innovative sales content, strategies and systems
- Harness the power of the Internet, email and social media
- Put the focus on the consumer experience and journey
- Use customer insights and metrics to optimize marketing efforts
- Produce communications that are compliant with industry regulations as well as individual firm requirements
We continually work to be as relevant and aware as possible to serve our clients. By staying ahead of trends and on top of changing industries, we provide smarter, powerful, more effective solutions for you.
Our Team
More than anything else, Carpenter Group is proud of its talent. You'll be working with senior-level professionals who understand the challenges you face — and who bring exceptional skill and diverse backgrounds and perspectives to the table.
We tap into our pool of trusted partners to serve specialized needs and support you. Our partners include subject matter specialists and consultants, research and data analytics professionals, and media and public relations partners.
Meet some of the members of our team.
Our Clients
From entrepreneurs to global leaders in the financial, professional services and technology industries, Carpenter Group is a valued partner. Our clients include:
- Institutional asset managers
- Wealth managers and advisory businesses
- Technology firms
- Data-information companies
- Index providers
- Insurance, banking and real estate companies
- Professional services firms (including accounting, recruiting, consulting)
We have extensive marketing experience with:
- Business-to-business (B2B)
- Business-to-business-to-consumer (B2B2C)
- Business-to-consumer (B2C)
Carpenter Group has been a valued creative and strategic partner for many of the best-known and innovative financial and professional services brands.
speak with one voice
Reinventing a firm’s web presence enables it to speak with one voice to many audiences.
speak with one voice
Reinventing a firm’s web presence enables it to speak with one voice to many audiences.
Smashing Boundaries
Smashing creative boundaries across the globe made S&P DJI the one to watch year after year. 170k leads in a single quarter agreed.
Smashing Boundaries
Smashing creative boundaries across the globe made S&P DJI the one to watch year after year. 170k leads in a single quarter agreed.
Disruptive Innovation
To drive its creative, a brand with its eye on the future looks to visionary and disruptive innovations in the non-financial world.
Disruptive Innovation
To drive its creative, a brand with its eye on the future looks to visionary and disruptive innovations in the non-financial world.
Positioning to engage
A prestigious industry award benefits from a brand makeover—aligning it with its parent’s dynamic product portfolio and reenergizing its positioning to engage asset managers.
Positioning to engage
A prestigious industry award benefits from a brand makeover—aligning it with its parent’s dynamic product portfolio and reenergizing its positioning to engage asset managers.