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SEI Investments


Using its creative momentum, a brand propels itself forward—and earns an award for the second consecutive year.

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SEI Investments


Using its creative momentum, a brand propels itself forward—and earns an award for the second consecutive year.

Challenge

To follow an award-winning campaign with one that would take its brand further—and demonstrate its passion for taking its clients into the future. 

Opportunity

Find a creative metaphor that will immediately communicate a company’s innovation and visionary energy. 

Exponent

An integrated campaign using inspiring, non-financial futuristic images delivered engagements, significantly increased RFPs—and received industry recognition. 

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The Challenge


The Challenge


The Challenge

SEI knows that the financial world will continue to change radically as disruptive technologies and data sets emerge, new paradigms, processes and models evolve, and as hedge funds move to mass retail.

Launching from this belief and its award-winning 2014 “Evolve” launch campaign, SEI wanted to follow with more high-impact advertising that would demonstrate the brand’s promise of staying ahead of change and optimizing operational performance for asset managers—including hedge funds, private equity investments, funds of funds and CTAs. 

The Opportunity


The Opportunity


The Opportunity

Few players in the space are as impassioned as SEI about taking asset managers forward. With that as our inspiration, we created the “Imagine It” campaign. We identified futuristic, visionary and disruptive innovations in the non-financial space, and used them as metaphors for solutions to the challenging future of infrastructure, investor experience and compliance.

We then curated a series of real and fabricated images that realistically portrayed these conceptual, often experimental, innovations that are about to be released to the world. Each image was accompanied by a story that explained the science behind, and potential impact of, the innovation—and drew a direct parallel with the business interests of SEI’s clients.

In addition to an integrated advertising campaign, we created a microsite that offered thought leadership for each of the business challenges raised in the advertising creative.

The Exponent


The Exponent


The Exponent

Our metaphor for the integrated campaign of global print, digital, out-of-home, radio, event and environmental executions—along with its associated thought-leadership microsite—delivered more than 150,000 engagements and led to a 250% increases in RFPs received over a six-month period.

The campaign received a 2015 Financial Communications Society award. 


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