Carpenter Group created an award-winning communication system and a compelling look to help ADP Retirement Services compete.
Carpenter Group helped Universal American create a roadmap for unifying its localized offerings under a strong parent brand.
Carpenter Group helped move Allianz Global Investors’ value-add program from the drawing board to the boardroom.
A new corporate identity allowed General Motors Asset Management to expand its pension outsourcing and investment management business.
Carpenter Group helped Standard & Poor’s maximize its marketing budget and awareness for its new online platform.
Carpenter Group helped WisdomTree enter the crowded ETF market, create a buzz and establish immediate credibility.
We helped a regional bank integrate multiple business silos into a single unit to compete more effectively in the market.
Carpenter Group streamlined Guardian’s application process to save time and money, and improve the client experience.
A large national insurance company was advised not to pursue a market segment that was popular with some of its top agents.
International Securities Exchange needed a next-generation website to support its expanded offering and evolving brand.
Penn Treaty needed a marketing strategy that would help the insurer penetrate non-traditional distribution channels.
Ameriprise wanted to build on the success of its advertising with a fulfillment system that would convert leads into clients.
The right positioning and creative strategy helped Janus turn advisors from critics to fans of its value-added program.
Lehman Brothers needed a single online portal to connect its global workforce to firm intellectual property and educational resources.
Carpenter Group helped Lincoln Financial go to market with a powerful, unified identity and optimized collateral system.
MetLife needed a strategy to deliver industry insights and online tools that would bring thought leadership to life.
Carpenter Group helped Ameriprise Financial drive enrollment in e-delivery of account documents.