Solutions that work
Carpenter Group’s professionals have helped clients grow their businesses, build market share and expand their customer base.
What we can do for you
Vision & Strategy
- Counsel and planning for business strategy, change management and new initiatives.
- Managerial facilitation, offsite collaboration, data collection/collation, analysis, research and packaging/presentation.
- Consulting on organizational design, internal process and critical communications for internal and external stakeholders.
Market Assessment
- Pragmatic analysis of potential marketplace opportunity, for business cases and go/no-go decisions, including sizing, critical success factors, competitive environment and potential client capture.
- Assessment of customer groups/segments, buyer behavior and underlying market dynamics using primary and secondary research, data analysis and other sources to provide insight into segment targeting, offer construction, branding and delivery/distribution.
Client Experience
- End-to-end assessment of how an organization interacts with its clients through any or all stages of “touch,” from initial awareness to account set-up, ongoing communications and customer service.
- Recommendations and implementation support for improving internal processes and communications that directly impact customer perceptions and satisfaction.
Brand Development
- Positioning research and creative services in support of communicating the substance and personality of an organization, business units and/or products.
- Creative services for all key elements of identity, from logo to tagline to branding standards and overall communications architecture.
Messaging & Editorial
- Articulation and translation of the value proposition for a business, product and/or packaged offer into integrated selling systems, campaigns or retention programs.
- Development of comprehensive editorial guidelines to ensure consistency of message, voice and personality across all elements of the marketing mix.
Integrated Marketing Programs
- Client acquisition and retention campaigns, point-of-sale material, follow-up and leave-behind collateral, promotional activity and specialized advertising.
- Audits and evaluation of existing programs and elements of the marketing mix.
Technology-Enabled Solutions
- Website design, Web 2.0 strategy and user experience.
- Operational and data analysis in support of simplified and/or integrated statements, account information, one-to-one offerings and other key communications.