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S&P Dow Jones Indices


Category-leading global advertising program shifts focus to investor empowerment

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S&P Dow Jones Indices


Category-leading global advertising program shifts focus to investor empowerment

Challenge

To tell the next chapter in an ongoing leadership story, while keeping messages nuanced, the creative fresh, and the message moving forward. 

Opportunity

Tie leadership assertion to what matters to investors and advisors — answering the question “so what?” Speak to audiences candidly and with immediacy, to build a more personal connection and make benefit messages more compelling.

Exponent

Enhanced engagement with established audiences, bringing the connection they have with S&P DJI’s ongoing innovation and leadership into sharper focus. 

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The Challenge


The Challenge


The Challenge

S&P Dow Jones Indices is the undisputed market leader in global indexing, opening markets, inspiring investments and transforming the way the world invests. But in the day-to-day world of investors and advisors, so what?

The Opportunity


The Opportunity


The Opportunity

We turned our campaign focus to the empowerment S&P DJI Indices provides to financial professionals and investors. Our “S&P DJI can” campaign used a memorable, repeatable moniker and bold graphic element. The copy spoke candidly, directly and conversationally — the tone of a familiar long-term partner.

Static and rich-media high-impact placements were used across leadership, trade and regional sites. The print campaign ran globally and regionally as full-page ad spread formats in leadership media, including The Wall Street JournalPensions & Investments and Institutional Investor among others.

The Exponent


The Exponent


The Exponent

Through the campaign, we reinforced S&P DJI’s leadership while shifting the campaign’s focus to be more personal and benefit driven, reengaging with established audiences and illustrating how S&P DJI’s indices and innovations can address their investment questions and enable them to participate in every market opportunity. Creative units spanned investors of all levels around the world — bringing the conversation back to what these individuals and institutions want to achieve and energizing them with a feeling of empowerment. 

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