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S&P Dow Jones Indices


S&PDJI Can >
Advertising Campaign

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S&P Dow Jones Indices


S&PDJI Can >
Advertising Campaign

S&PDJI Can


S&PDJI Can


As most of you know, through our print and digital advertising campaigns over the last seven years,we’ve established our voice in the industry and expanded our reach into business-to-business-to-consumer (B2B2C) audiences.

The current S&P DJI Can > campaign was launched in Q2 2017, targeting institutional and retail audiences worldwide to promote our headline indices, exchange partnerships and our unique index methodologies. Since then, these advertisements have been seen almost half a billion times in 26 tier-one publications and have delivered metrics 288% higher than average for financial services advertising.

We’re pleased to share examples of new creatives just released for Q3/Q4, which highlight theexpertise and input of all stakeholder groups. This campaign is meant to convey the empowerment our transparent, cost-efficient and liquid indices provide investors every day around the world and the teams behind them. And judging by yardsticks, our global audience is taking note of our value.



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