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About S&P Dow Jones Indices


S&PDJI Can >
Advertising Campaign

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About S&P Dow Jones Indices


S&PDJI Can >
Advertising Campaign

S&PDJI Can Campaign


S&PDJI Can Campaign


Over the last seven years S&P Dow Jones Indices has established itself as the preeminent voice in the index industry and significantly expanded its reach with B2B2C audiences globally.

Carpenter Group has collaborated with S&P DJI throughout, developing award-winning creative and a multi-channel integrated marketing campaigns to support this notable brand growth.

The current campaign S&P DJ I Can > was launched in Q2 2017, targeting institutional and retail audiences worldwide to promote its headline indices, exchange partnerships and its unique index methodologies. This campaign conveys investor empowerment made possible by the transparency, cost-efficiency and liquidity that indices provide. This campaign has been seen almost half a billion times in 26 tier-one publications and have delivered metrics 288% higher than average for financial services advertising.