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State Street


We took over a global financial giant’s product collateral — engaging with their experts, producing content and bringing their product and service materials into their new, benefit-driven brand voice.

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State Street


We took over a global financial giant’s product collateral — engaging with their experts, producing content and bringing their product and service materials into their new, benefit-driven brand voice.

challenge

State Street needed to implement a new benefit-driven brand voice in its collateral for disparate financial platforms, products and services. Its marketing team was faced with limited time and resources — but a massive amount of content to recast.

Opportunity

Our broad financial services and financial technology knowledge, willingness to immerse ourselves in State Street's products and services, and our expertise in creating on-brand content were a perfect match for State Street's need to outsource its product and service materials. 

exponent

We became a trusted extension of State Street's marketing team, seamlessly working with subject matter experts, writing compelling content and producing visually engaging collateral on an ongoing basis. We've transformed 150+ pieces — driving consistency across business lines and energizing State Street's brand.

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The Challenge


The Challenge


The Challenge

State Street needed to launch its new benefits-driven brand voice in its product collateral. With vast global offerings across multiple business lines, it became a significant challenge to create and update hundreds of marketing materials — and State Street knew they needed outside support. State Street realized that writing credibly about intricate, technology-driven B2B products and services required intellectual rigor, a broad financial-industry knowledge base and the savvy to shift content away from product features and toward benefits.

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The Opportunity


The Opportunity


The Opportunity

With a specialization in financial services and financial technology, we have a broad base of industry knowledge that's coupled with expertise in content creation for financial brands. These capabilities were a perfect match for State Street's outsourcing needs. After quickly immersing ourselves in their products and services, we engaged with State Street to build an expedient content development process. 

With each new project, our team actively engages with subject matter experts to understand the product or service's value proposition. We use our knowledgeable — yet objective — perspective to position each in the refreshed State Street brand voice. Our high-touch approach enables us to translate feature-laden technical content into benefit-driven, visually appealing product profiles.

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The Exponent


The Exponent


The Exponent

We met — and continue to meet — State Street's vast content challenge. Since mid-2012, we've been an informed, engaged partner that made 150+ State Street global product profiles more cohesive, on-brand and benefits driven. Our approach and ability to collaborate with seasoned product experts ensured greater consistency across business lines, saved the firms time and resources — and enabled State Street to efficiently take their brand forward.

 

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