State Street needed to implement a new benefit-driven brand voice in its collateral for disparate financial platforms, products and services. Its marketing team was faced with limited time and resources — but a massive amount of content to recast.
Our broad financial services and financial technology knowledge, willingness to immerse ourselves in State Street's products and services, and our expertise in creating on-brand content were a perfect match for State Street's need to outsource its product and service materials.
We became a trusted extension of State Street's marketing team, seamlessly working with subject matter experts, writing compelling content and producing visually engaging collateral on an ongoing basis. We've transformed 150+ pieces — driving consistency across business lines and energizing State Street's brand.