challenge

State Street needed to implement a new benefit-driven brand voice in its collateral for disparate financial platforms, products and services. Its marketing team was faced with limited time and resources — but a massive amount of content to recast.

Opportunity

Our broad financial services and financial technology knowledge, willingness to immerse ourselves in State Street's products and services, and our expertise in creating on-brand content were a perfect match for State Street's need to outsource its product and service materials. 

exponent

We became a trusted extension of State Street's marketing team, seamlessly working with subject matter experts, writing compelling content and producing visually engaging collateral on an ongoing basis. We've transformed 150+ pieces — driving consistency across business lines and energizing State Street's brand.