The Challenge

Brookfield is the leader in the real assets category, but its culture of modesty made it hesitate to self-promote, so few outside the category one knew it. For the first time, it wanted to take a marketing leap and put meaningful effort into the launch of its new Diversified Real Assets Strategy — a strategy that provides access across real assets categories in a single investment. 

The product launch would require building the case for real assets, educating institutional investors and advisors about the case for a diversified approach, and promoting the strategy itself — all while leveraging its leadership, expertise and credibility.