The Challenge

Continually realizing new business opportunities, Dinosaur Financial Group grew quickly and organically as its diverse capabilities and lines of business developed and it added locations around the globe. With its word-of-mouth, relationship-driven business model and evolving offering, the firm had neglected its web presence.

Having completed a strategic positioning and messaging engagement with Carpenter Group, Dinosaur wanted to launch its new messaging in a website that would serve three distinct lines of business — investment banking, institutional brokerage and wealth management — in locations across the globe.