The Challenge

SEI knows that the financial world will continue to change radically as disruptive technologies and data sets emerge, new paradigms, processes and models evolve, and as hedge funds move to mass retail.

Launching from this belief and its award-winning 2014 “Evolve” launch campaign, SEI wanted to follow with more high-impact advertising that would demonstrate the brand’s promise of staying ahead of change and optimizing operational performance for asset managers—including hedge funds, private equity investments, funds of funds and CTAs.