The Challenge

In 2015, S&P Dow Jones Indices sought to build on its 2014 Indexology® campaign success and bring its preeminent leadership and expertise to the next level. The company wanted to speak confidently and boldly about its brand, while affirming its role at the forefront of index change and innovation. 

Its overarching goal was to bring its entire brand platform—The Empowering Intelligence of S&P DJI—to life.