Covariance’s brand platform provided exponential value to the firm by expanding the idea of “performance,” and offering performance excellence across client, prospect and employee audiences. By clearly positioning performance across the investment, operational, technical and service mandates of an OCIO, we were able to educate audiences about its benefits and promote Covariance's unique offer.
Covariance quickly established its leadership in the crowded OCIO space. Upon launching the brand, it earned two major clients and was fast tracked to finals presentations with many new prospects. Following the launch, we created a new website for the firm to provide a consistent digital brand experience.