CSE’s new brand propelled the company forward with employees and agents, and delivered a more competitive proposition for consumers and businesses in its market.
The brand debuted in conjunction with a move to newly designed offices that took on its aesthetic cues. Senior leadership hosted a brand day, and employees were immersed in the importance of their role in delivering on the brand. At the same time, CSE embarked on a roadshow to deliver executive-level support for the firm’s optimized market segmentation model and to introduce agents to new presentation and promotional tools. Today, the CSE Insurance Group brand can be experienced on the web, through its agents and service centers, in social media and as it expands its community.