From the start, we knew the highly recognized arrowhead trophy had to survive the rebranding—and so we consciously designed the brand from the trophy out. We created a sleek faceted-crystal interpretation of the form, and its two-dimensional stylized representation would become the Thomson Reuters Lipper Awards logo. An event display design package and rigorous promotional and messaging standards were developed to control the brand across Lipper applications in print and online.
The awards season rolled out in 2016 with new trophies, a PR campaign and global advertising placed by winning managers. The refreshed Thomson Reuters Lipper Fund Awards created a legitimate buzz in the financial industry.
Event photos courtesy of Thomson Reuters