The Opportunity

Our brand messaging work with Dinosaur focused on the firm’s can-do, entrepreneurial culture, its engaging personality and its history. We were inspired by these elements, the firm’s nontraditional name — and the dozens of dinosaur figures spread throughout their offices.

We used a direct and simple approach to copy, capturing the essence of each business line. Infographics were developed to map and highlight Dinosaur's global deals and footprint. The site was organized to showcase the lines of business, and developed with a content management system to ensure content is always current. Lead generation and relationship development were facilitated by providing a point of contact for every conversation.

A photographer was brought in to shoot not only employee portraits in the Dinosaur offices, but the collection of dinosaurs as well. These images were blended with bright colors and playful graphics to create a modern, clean, accessible, yet personality-laden web design.