The Opportunity

Both Thomson Reuters and the Lipper Fund Awards had powerful brand identities and associated elements. Thomson Reuters is a world-class data and technology giant—with a matching brand. Lipper is a “household name” among asset managers worldwide: Its’ classification system is the standard of measurement for funds, while its’ rankings and iconic trophy represent accolades that can have measurable marketing impact.

Blending complementary strengths—visually and verbally—led to the creation of a crisp iconic design with a nod to the familiar and clear messaging that served to boldly reinforce the brand’s leadership role.