The Opportunity

Distancing Portfolio 21’s brand from the soft look and feel of other firms in the space, we used dramatic aerial photography as a visual metaphor for the company’s long view and historical commitment to the environment. Our messaging focused on a straightforward, authoritative language and bold typography that firmly articulated the company’s leadership position. Our work transformed Portfolio 21’s brand—creating a fresh identity and bold look that was carried across its website, thought leadership, event materials and other collateral.