Saffron Technology needed to raise capital and its profile to grow. Relocating to Silicon Valley in 2014, leadership brought in experts to re-engineer the brand and develop a strategy to garner attention from the industry, media and investors.
Early on in our engagement, Saffron began to draw VC interest and was scheduled to present at GIGAOM within weeks. Carpenter Group and Lightspeed PR worked quickly, tapping into Saffron’s beta-users to extract insight. We knew the opportunity to distinguish the firm lay in our ability to illustrate use cases and to articulate client results with depth in real-world terms. Problem solving would be a key tenet of Saffron messaging.