Few players in the space are as impassioned as SEI about taking asset managers forward. With that as our inspiration, we created the “Imagine It” campaign. We identified futuristic, visionary and disruptive innovations in the non-financial space, and used them as metaphors for solutions to the challenging future of infrastructure, investor experience and compliance.
We then curated a series of real and fabricated images that realistically portrayed these conceptual, often experimental, innovations that are about to be released to the world. Each image was accompanied by a story that explained the science behind, and potential impact of, the innovation—and drew a direct parallel with the business interests of SEI’s clients.
In addition to an integrated advertising campaign, we created a microsite that offered thought leadership for each of the business challenges raised in the advertising creative.