With a specialization in financial services and financial technology, we have a broad base of industry knowledge that's coupled with expertise in content creation for financial brands. These capabilities were a perfect match for State Street's outsourcing needs. After quickly immersing ourselves in their products and services, we engaged with State Street to build an expedient content development process.
With each new project, our team actively engages with subject matter experts to understand the product or service's value proposition. We use our knowledgeable — yet objective — perspective to position each in the refreshed State Street brand voice. Our high-touch approach enables us to translate feature-laden technical content into benefit-driven, visually appealing product profiles.