We used our planning skills, editorial experience and network of talent to build a content-generation process. Within days, we identified and contracted freelance writers with demonstrated ability in legal, financing, marketing/advertising, business insurance, human resources and compensation/benefits topics. Along with conducting independent research and writing content, each writer sourced third-party publications to add value and credibility to the program.
Articles were assigned on a rolling editorial calendar with writers and the review team actively working through a pipeline of content. We quickly developed a deep rapport with The Hartford, working seamlessly as a united editorial network.