The Opportunity

An offering may seem immense and intricate, but shifting the conversation from features to benefits can help it become relatively simple and clear.

Most of Thomson Reuter’s data, market access and technology solutions for the financial services industry fell within three benefits categories: trusted financial intelligence, scalable content delivery and performance-driven technology. This basic foundation led us to create a flexible messaging platform that could accommodate Thomson Reuters’ dynamic offering and help sales professionals better connect with audiences.