With immediately impressive metrics, Carpenter Group makes S&P Dow Jones Indices “The One to Watch” in an energizing global ad campaign.
The 2015, creative showcases leadership by celebrating the “alpha” quality of individuals in pursuit of excellence. It is a visual theme fitting of S&P Dow Jones Indices — the largest and most respected index provider in the world.
The campaign’s assertive messaging also reinforces the benefits of Indexology®, S&P Dow Jones Indices’ platform of intelligence, ideas, innovation and education launched in 2014, with a confident voice that engages the reader in an ongoing conversation about investing.
Each of the launch ads uses prominent headlines, identifiable graphics and full-bleed photography, establishing a dramatic look and feel for the campaign. The ads have appeared digitally and in print in financial and trade media across the globe, and have provided substantially above average click through rates in the weeks since their launch in April.
The campaign will continue throughout 2015, with further expansion early this fall. Take a look at a preview of the creative below.