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Titan Advisors


To update and transform the brand of an evolving alternative investment manager with expanding capabilities, we looked to the firm’s enduring values.

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Titan Advisors


To update and transform the brand of an evolving alternative investment manager with expanding capabilities, we looked to the firm’s enduring values.

Challenge

Create a brand story and identity that encompasses growing lines of business and a strategic acquisition that shifted the firm’s capabilities.

Opportunity

Build around the firm’s consistent commitment to transparency, an ability to uncover opportunity and superior technology. 

Exponent

Investors across audiences identified with Titan’s transparency-focused “blue box” approach and responded to the contemporary visual brand it inspired.

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The Challenge


The Challenge


The Challenge

Titan Advisors had moved from its roots as a hedge fund-of-fund provider to a diverse alternative investments firm serving a variety of investors. Following a strategic acquisition, Titan expanded its areas of investment expertise, investor base and lines of business. Its outdated brand wasn’t able to tell the full story of what it had become. Titan strove to refresh, reinvigorate and re-launch its brand.

The Opportunity


The Opportunity


The Opportunity

Despite growing and changing capabilities, Titan Advisors never wavered from unparalleled levels of transparency, a sharp eye for opportunity and its focus on creating notable, proprietary technology platforms — which it shared with select clients. Unlike so many alternative investment firms, Titan Advisors wasn’t a “black box,” but an open, collaborative partner. With this as our inspiration, Carpenter Group recommended that Titan brand its way of working. Calling it a “blue box” approach enabled Titan to celebrate its openness and transparency, and contrast it with the predominant industry approach. 

The Exponent


The Exponent


The Exponent

The “blue box” idea was expressed both visually and verbally in the identity and voice created for the firm. We developed a story that communicated Titan’s value proposition, and redesigned its logo. Titan’s brand story and visuals came to life within their website and were the foundation for re-crafting the firm’s pitch book and investor communications.

The new brand resonated with investors and re-sparked their interest, resulting in multiple communications complimenting it and the new website. The brand also empowered Titan’s employees, giving them an energized sense of pride in the firm and its goals for investors. 

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