Financial and professional services marketers and communicators know that we’re playing by NEW RULES these days. The New Rules of PR and Marketing does a great job of explaining them. 

The author, David Meerman Scott, takes a deep dive into exploring how to use social media, online video, apps, blogs, public relations and viral marketing to reach consumers directly. 

Definitely worth a read. While you're at it, take a few minutes to see how Carpenter Group can help you with your contemporary marketing needs.