If you work for a bank, credit union (or other financial firm), The Financial Brand is a great resource for you. It's full of marketing ideas tailored for saving and lending institutions. Interestingly, we find they can be applied to other financial and professional services organizations, as well. It's a favorite read for us at Carpenter Group.
Check out this interesting perspective from The Financial Brand on data-based marketing and the importance of customer journeys. It aligns with our thinking about integrated, metric-focused marketing.
If you need help with developing data-centered marketing strategies, measuring the success of your campaigns and acting on metrics, check out a leader in measurable, active marketing.